Top 10 SEO Factors to Consider for Website Redesigning
by Mark Thomas
A complete Website redesign is an important task which is usually assigned to the development team after every six months usually. Minor tweaks and optimizations are taken care of regularly however a major overhaul of a website takes place twice a year at max. There can be various reasons for a website redesign, such as: rebranding, repositioning, technology upgrade, change of product or services or user’s experience enhancement.
Regardless of the reason, it is important to understand that the change in website’s design can cause SEO issues which could lead to fall of rankings.
Following are the factors, that need to be taken care of when opting for a website overhaul:
1. Page Size
While a redesign can make your website look amazing, it is essential to keep the page size within limits. If a page size exceeds the limit then it will take time for website to load slower in users’ browsers resulting in the higher bounce rates
2. Page Load Timings
Similar to the page size, keep a tab on the page load timings. Page size can impact the load timings however it also depends on your server and hosting provider. Always opt for the quality and make sure you get the full bandwidth required for your website to load faster.
3. URL Structure
URLs are of utmost importance when it comes to Search Engine Optimization. Make sure, in your redesigned website, URLs are friendly and understandable. It is also important to handle dynamic URLs so that it doesn’t get indexed on google. Static URLs should be indexed on google so that your pages can be reached by users easily
4. Website Sitemap
A new design may impact on the URL structure of the website therefore it is important to update and maintain your website’s sitemap. Sitemap helps the crawler in understanding the priority of the pages and when google should crawl it
5. User & Search Friendly Content
A well-designed website without the relevant content may not be able to engage users. Make sure you optimize the content for users and as well as for the search engines by making use of your keywords and high quality content. It can be in the form of text and media
6. Easy Navigation
Navigation is the key; your users may look at the website in a different way as compared to the developers. Website navigation should be self-sufficient and easy to understand. This will not just help users navigate and find required info but also help the crawler in navigating your website.
7. Media Optimization
For page load and size, it is important to optimize your images and media files. Along with the size and resolution, it is important to have alternative tags present in all your files
8. Site links & On-site Search
Website’s site links and on-site search functionality can help users search the website from google. This will enhance users’ experience and will give them the desired info quickly
You may need to change URLs or get rid of old pages while redesigning the website. Correct use of permanent and temporary redirections can help you retain your website’s rankings and traffic
10. Mobile First Approach
At the end, most important factor is to have the website’s design optimized for mobile devices. In today’s time, 70% of the traffic is from mobile devices therefore it is a key factor for google’s rankings as well. Make sure all the pages and content appear perfectly on mobile devices and content is readable.
September 20, 2018
September 10, 2018
September 4, 2018