Secrets of Super Successful Video Marketing
by Mark Thomas
In this article, we will reveal some of our favorite tips to help you create convincing, inspirational and actionable online videos.
Make it relatable, Not for Sale
There is a pile of sales on the Internet that is vigorously annoying and repelling your customers. Don’t let your brand be that one – instead, your video should be centered on the story and not the sale. Remember: the same rules that apply to written content marketing apply for video marketing – focus on the value you’re providing to your customers.
Make the most of the sensitive power of video by attracting to your consumers’ needs and hidden desires. Are you afraid that you’ll lose leads this way? You can repeatedly place a planned and relevant call to action alongside a tracked URL at the end of your video.
Make the Best 10 Seconds Ever
One-fifth of your spectators will click away from a video within 10 seconds or less. Short and to the point – that’s what the video experts are endorsing. Our advice? Get right to the main part of the video and manage prospects from the outset (within the first 5 to 10 seconds).
Try flashing your audience’s snooping by asking questions and using teasers to hook their attention right away. Your video should immediately convey its value and answer that “why should we watch it?” question that will be on your spectator’s mind. Should they watch it since it will make them laugh, because it will motivate them to act or because it will teach them somewhat new to do in their life?
Lighten Up. Stop Being So Boring!
Dharmesh Shah, who is a founder and CTO of HubSpot says it in the best way: “The worst thing to do is to make an entirely boring video. Videos that are purely for marketing purposes don’t spread.” So what do your spectators want instead? They want to laugh, they want to feel rational, they want to be pulled out of their boring 9 to 5s and overlook their realities. HubSpot doesn’t take themselves too seriously – Dharmesh insists that comedy works well for their video advertising campaigns.
He goes on to say that some of their videos could be seen as ‘prickly.’ However, HubSpot tries not to be too traditional. Instead, they aggressively encourage video creators to be original and take risks. Think your B2B audience can’t handle humor? Dharmesh makes an outstanding point: the HubSpot audience is primarily B2B (but that won’t hold them back from being entertaining). Don’t feel reserved by what’s gone before you in your industry and don’t try to compete with your competitor’s stiff tone and boring script. Stand out and take a chance to be funny.
Optimise for Search
There are plenty of strategies you can use to safeguard your videos get found easier in search engines. The first thing you must do to grow the maximum SEO value from your video (before you upload your video to any website) is to host it on your own domain. It’s also vital to enable inserting on your video as this will help you increase the possibility of receiving inbound marketing links. Oh and don’t forget to avail of video sitemaps.
When it comes to video for SEO, descriptions are everything. Why? Well, descriptions allow Google’s search spiders to make sense of your video and comprehend what the content involves. To ensure that your videos include relevant keywords and fully clarified with descriptions and unique titles. Keep this tip in mind: if it has a box, it has a reason – Google needs you to fill it out to help you rank your website.
Video can also deliver social proof for your product or service. According to WebDam, customer testimonials have the highest effectiveness rating for content marketing at 89%. When creating video success stories focus on the story of your customer and the success he/she achieved by using your product/service.
October 10, 2018
September 20, 2018
September 10, 2018