Powerful Reasons You Need to Use Video Marketing Right Now
by Mark Thomas
According to Wyzowl statistics, 63% of businesses have begun using video content marketing. Out of those 82% of businesses feel video marketing is a significant part of their strategy. The video is progressing rapidly and will reach new heights faster than we think. This trend is powered by 83% of companies believing that video marketing gives them a good ROI.
Certainly, video marketing is one of the newest accompaniments to your promotion toolbox. You may still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have sufficient resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video marketing is one of the most adaptable and profitable digital marketing tools out there. Here are some reasons why you should use video marketing right now.
1. Video Boosts Conversions and Sales
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80.
Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product afterward bought it. So better start crafting your exciting product videos now!
2. Video Shows Great ROI
To get you even more excited, 83% of businesses say that video provides a good return on investment. Even though video marketing is not yet the easiest nor cheapest task, it pays off big time. Also, online video editing tools are constantly refining and becoming more affordable. And even your smartphone can make pretty decent videos already.
Another good news is that your videos don’t have to be perfect. It’s the content that subjects! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality features and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!
3. Video Builds Trust
Trust is the basis of conversions and sales. But building trust should be a goal on its own. The whole idea of content marketing is based on trust and making long-term relationships. Stop advertising and let the people come to you by providing them interesting and useful information.
4. Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, lengthier exposure builds trust and signals search engines that your site has good content. Moovly gives us enormous statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, creations, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
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