Marketing Tips from a Chief Content Officer

Keep your audience engaged

This can seem pretty clear, but you don’t want your marketing content to slurp. How do you accomplish this? Create content that people want to read, watch and involve with that isn’t a sales pitch. Too often we get so caught up with trying to convert, convert, convert that we forget to engage. People don’t always want to be sold to, and most of the time people aren’t ready to buy yet, so why do we get stuck in this circle of always trying to sell to people? When you’re creating content, the goal is to involve the user, not just to sell to them, so create content that doesn’t suck.

Be Authentic

This goes hand in hand with don’t prolong your content. Create authentic content that’s going to induce the emotion you want people to feel. If you don’t feel reliable when creating your content, your audience will be able to tell. So be yourself, be your brand, and be real!

Talk about What You’re Interested In

If you want to write a blog post about cats but you’re in the industrial field, then write a blog post about how your business creates parts that can be used in cat toys. (If your company doesn’t make parts that can be expended in cat toys, talk about how your company could create parts that can be used in cat toys.) There’s always a viewpoint to allow you to talk about what you’re attentive in, just find that angle be authentic!

Everyone Likes Podcasts

Even if think you don’t like podcasts, you do like podcasts. Multimedia is so important and having a podcast can help to get your name and products out there in a fun and attractive way.

Video

Did we say video yet? VIDEO VIDEO VIDEO! It is so significant in today’s advertising world to have video content. What do you do when you go on Facebook? If you’re something like me you get sucked into watching Buzzfeed, NowThis, and cat videos for hours and then end up on Instagram viewing people blow glass until midnight without a slight understanding of what just happened. Video is the perfect way to gauge a user’s interest in a product or idea, and it’s great for converting, too.

Be Interesting

Again, don’t try to sell everyone all the time. My favorite quote from Mike during our talk was: “Sometimes you have to be attentive before you can be interesting.” That is the key. Before you can be interesting to someone, you have to be interested in them. Learn your customers, find out what they like, show them you care by creating content and crusades that they will be interested in.

Give Ideas Away For Free

Completion is what really matters, so give away your thoughts for free. Show people your great idea, and let them try to sprint with it. They will find out very shortly it’s not just about the idea, it’s all about the implementation.