Difference between 3 seconds view on Facebook’s video VS 30 seconds view at Youtube

Difference between 3 seconds view on Facebook's video VS 30 seconds view at Youtube

As Facebook growth is rapidly increasing day by day and is turning into another powerhouse, so a key concern arises that what is a video view? As facebook’s and youtube’s views are very different because of youtube’s standards are 10 times more high that on Facebook or Facebook-owned Instagram.

With all the re-searches and surveys of all major social media channels to see what counts as a view. As Facebook and Instagram, view of only 3 seconds is considered as a “view”.

Some advertisers and brands with short-form video might think so also, especially if they are putting the key message at the beginning. Others might disagree. That’s something we’ll be talking to advertisers more about in the near future.

In the meantime, here’s the rundown of how the major players count video views:

YouTube: The Google-owned video network counts a view after a user has watched a video for “around” 30 seconds.

Facebook: Facebook videos automatically play without audio on users’ News Feeds. Views, which are displayed publicly, are triggered when someone watches for at least 3 seconds.

Instagram: Facebook’s photo and video sharing network doesn’t display video view counts publicly, but the company uses the same 3-second standard to count them. Instagram video also loops automatically while a video post remains on users’ screens, so instead of total video views, the stat Instagram sends to advertisers is viewed as a “unique user.”

Twitter: Unlike Facebook and YouTube, Twitter doesn’t currently serve auto play video (although it is testing the feature for some iOS users), so a view is counted when a user clicks on a video within a tweet. Video view counts are not publicly displayed. Advertisers can view stats within the Twitter ad platform, or for organic tweets from within the analytics dashboard. [Update: A month after this post was originally published, Twitter rolled out autoplay on the desktop and iOS platforms and adjusted its view-count standards. It now counts a view after three seconds, with the wrinkle that the video needs to be 100% in view on a user’s device for at least three seconds.

Vine: The Twitter-owned video network auto plays looping video with a maximum length of 6 seconds. Views on the Vine network are called loops, which are publicly displayed and triggered after a user watches the entire video. Vine doesn’t sell ads.


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