Facebook said that its total video views had hit 8 billion per day. The same tendency is noticed on other social media platforms, which demonstrates that video content has a great control nowadays.

An effective video marketing strategy can increase the number of your social shares, boost the traffic to your website and increase the conversion rates. Marketers claim that by the end of 2019 videos will get the 69% of all consumer traffic, mobile video ads will grow 5 times faster equaled with desktop ads, and landing pages with videos will get 800% more conversion.

Why are videos great?

Videos are great because they are multisensory. They occupy more than one sense at a time and are great to be used in product and service demonstrations. Video uses color, motion, and sound effects to build a strong association between the content and the viewers’ emotions. That’s why they are so notable and are the winner media for those, who want their messages to get across to potential buyers.

No doubt, “a picture is worth a thousand words”, but an attractive and engaging 60-second video is worth 1.8 million words, according to Forrester. If you are looking to win the users’ courtesy, use video as a useful marketing tool. To help you give it a start, here are some tips for successful video marketing campaigns in 2018.

1.      Set a Budget

The first step is setting your video marketing budget. Don’t start without knowing how much you’re able to invest in video marketing.

2.      Animated Video Makers

If you are on a tight budget and there’s no option to hire an A-class animatronics studio for video production, then the online video creating platforms are just what you need. One of the best ways to develop your business and increase your brand awareness from side to side using animated videos. Animation gives your business a chance to engage customers in an expressive and informative way. Creativity is crucial here. You need to break through the noise.

3.      Select your audience

Understanding your target audience is very important. The material and message of your video, the choice of the platform for ad, everything depends on your target audience. No doubt, you must have seen some cool videos on Facebook or other social platforms that had caught your attention.

Facebook Audience Insights can be used if you are examining a way to comprehend your Facebook target audience. You can choose which viewers you want to get more information about. Do some work to find some information about the people who have liked your page, which will help you to better understand your target audience. Based on the collected data, you will get a clear image of what type of video you should create. Making engaging videos is not very difficult if you know what you should pay the most at. Take these tips and use them to develop your video marketing campaigns. Create better videos and increase the reach to build an active follower base.