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Why is Eyecon Advertising So Awesome?

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You may have already figured out that we’re a full-service Dallas Advertising Agency, right? We’ve got a full studio, in-house production and every resource you need to market your business. That’s all great, but we know what you’re thinking…..with so many agencies out there…why these guys? Because we’re more than just an agency. We’re a team of driven, industry veterans that truly care. We have proven experience, a wealth of solutions to offer you, and we can’t wait to help YOUR company grow!

The Eyecon Advertising Crew with Derek Holland of the Texas Rangers

So, who are we? Funny you should ask, it’s an interesting story! Many years ago, Greg Coon (Managing Partner) and Jen Thomson Trotter (Creative Director) met at as freshmen at The University of North Texas. They lived in the same dorm and quickly became the best of friends….really, more like brother and sister! They grew up in their respective careers and worked together along the way. Greg pursued his dream of opening a video production house, and started Eyecon Video Productions, working with local and national companies like TGIFriday’s, Wingstop and Caltex Oil. Jen began her career doing on-camera and voiceover work, while working in PR and Marketing and gradually added makeup and styling, forming her company, Lip Service Makeup.
Meanwhile, Mark Thomas (President and Director of Sales) was a top performer in media sales for 25 years, working for CBS Radio, Clear Channel and others…but all the while he had a vision of opening his own agency to better serve clients. Mark and Greg met through random circumstances….then they found out that Mark’s girlfriend was none other than Greg’s college BFF, Jen! Through this lucky coincidence and lots of strategy sessions, a partnership was born, and Eyecon grew into the multi-faceted advertising agency that it is today…Eyecon Advertising. (For more on Mark, Greg and Jen, click here to read full bios!)

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We’re unique in so many ways, and not just because of how closely we’re connected to one another! Each of us has over 25 years of experience in our respective fields, so that means we’re experts at Video Production, Media, TV and Radio, Creative Content, Image Consulting/On-Camera Beauty, PR and Marketing. Between the three of us and support staff, we offer a well-rounded scope of experience rarely found in local agencies, coupled with extensive knowledge of all the latest resources available to effectively market your business.

Why is that so great for you….our client?

Eyecon Advertising offers what you really need….a modern approach to marketing and advertising using the latest resources, coupled with decades of proven experience and success. WE GET YOU. Just like so many of our clients, we didn’t grow up using social media and google AdWords either, but we’ve mastered it, and can help you integrate it into your marketing plan as well. We fully understand how the landscape of advertising and marketing has changed… and what’s needed to keep up. In a nutshell? We’re just as comfortable with old school, tried and true marketing techniques as we are with the latest technology and resources. It’s the best of both worlds and that’s a pretty cool combination!

“We’re just as comfortable with old school, tried and true marketing techniques as we are with the latest technology and resources. It’s the best of both worlds!”

Add to that our most recent offering… our essential E-Learning platform (learn more about the Eyecon Training Solution here), and we’ve got the perfect tools needed to promote your business. We’re a family, we really care about the success of each client, and we look forward to forming long term relationships with you as you grow….all while making the process easy and stress-free.

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We can create your ad campaign, develop creative strategies, shoot commercials in our state-of-the-art studio or on location, create an E-learning platform customized to your company, and so much more!! (For a full list of our capabilities, click here.)

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Besides the lowdown on who we are and what we offer, at EyeconAdvertising.com you’ll also find practical marketing tips, photos from commercial shoots and updates from our latest projects…all tied together with a healthy dose of FUN.
The internet is great, but we’d really love to meet you in person! How can you get the ball rolling? Click here to set up a free consultation and studio visit……and see for yourself why we’re awesome!

Home Sweet Home Welcome to Our Studio!

Hey there, welcome back! As your full service agency, we can do so much for you…we can create your entire marketing strategy, handle your media buys, manage your social media and more. Great advertising requires great visual content, so shooting commercials, corporate identity videos and training modules are a huge element of what we provide for our clients.
Obviously we can and do shoot on location all the time…at car lots, manufacturing plants, and even on planes at DFW Airport! But we also shoot right here under our own roof, so we thought we’d take a minute to give you a little “virtual tour” of our studio located close to Dallas in the suburbs of Plano, TXIMG_1103. You might not realize this, but most advertising agencies DON’T have their own studios…but at Eyecon Advertising, we’re different! We’ve got a full service, state-of-the-art studio….right here, in house.
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Here’s a quick run-down of what we can offer you at Eyecon Advertising:

STUDIO B – GREEN SCREEN WITH CYC WALL

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Green screens are amazingly cool….we can film raw footage and then create a complete customizable studio built right around the actor. It looks totally real! This presents so many benefits, including a major cost-savings and quick turnaround. Because no permanent sets need to be built or maintained, we can start shooting immediately and details can be changed at a revisedmoment’s notice. We can customize colors, logos and even background scenes! Imagine how professional your training video will look on a fully customizable set? (See an example here in our Eyecon Training Solution Demo.)

STUDIO A – WHITE CYC WALL – LARGE STUDIO

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Studio A is our full size studio….perfect to cover a wide variety of needs, including filming a vehicle! Yep, we can drive a vehicle directly onto the set…we’re one tylerof the few studios in Dallas/Fort Worth with this capability. We can shoot any type of production, commercial or media project. We can handle projects of any size, and the white background, specialty LED lights and high ceilings allow for full customization from a variety of perspectives. Check out these commercials we did recently with Starwood motors featuring Tyler Seguin and Derek Holland, both were shot right here in studio A!IMG_6283-150x150

EDITING BAY

Once we’ve shot your marketing video, commercial or training module, then it’s time to edit. Editing can take place behind the scenes if you choose, but we do welcome our client’s IMG_1099input, and encourage their input as we assemble the final footage. We’ve got a roomy editing bay with comfortable chairs so you can sit and watch as we cut, add stock footage and music, and create the perfectly produced marketing tool you need. (PS, here’s where we keep the snacks!)IMG_1099-150x150

BREAK ROOM

Speaking of snacks, every great production has craft service, right? On shoot days, you can enjoy anything from simple snacks and sodas up to a fully catered buffet for cast and crew depending on your needs. Our break room is outfitted with a full kitchen, big screen TV and recliners, and even a ping pong table…everything you need for your comfort when shooting with us. Don’t worry, we’ve got all the sports channels! We’ve also got a dedicated green room for hair, makeup and wardrobe changes….and fun fact, it really is green.
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CONFERENCE ROOM

Last but not least, we’ve got a dedicated conference room…perfect for strategy sessions and presentations. It’s very fancy. Well, maybe not fancy, but it sure beats the pants off of attempting to hold meetings in a janitor’s closet!
Seriously, we are beyond proud of all the amenities our studio offers. Besides all the latest equipment and the most talented staff and crew around, we’ve made our studio comfortable, fun and functional so that shooting in house with us is a benefit, not a beating!IMG_1095-300x200
Whether you’re doing one marketing project with us or your entire campaign, we’ve got all the tools and resources to deliver national quality creative content that will set you apart from your competitors. No trip to NY or LA needed, we’re conveniently located just minutes from downtown Dallas!
Want to check out our studio for yourself? Click here to set up a studio visit so we can get started on YOUR next Eyecon Advertising Project!

NHL Superstar Tyler Seguin Has Arrived!

If you’re a Dallas Stars fan, then you already know how awesome NHL Superstar Tyler Seguin is, right? Dallas Stars fans are celebrating a big Cinco de Mayo win over St. Louis tonight, so what better time then to check out Tyler scoring big another way….with an awesome custom Kevlar Jeep from Starwood Motors!
We loved having Tyler in our studio to shoot this spot that makes you want to pick up your own custom Jeep. Yes, Tyler….you HAVE arrived! Join us as we root for Tyler and the rest of the Dallas Stars as they continue their chase for their second Stanley Cup! Love this commercial? Contact us and we will show you how we can do this for your company in our state of the art studio or on location!